Carlos Geniso, the founder and president of DG Medios SA, is one of the most prominent promoters of live music entertainment in South America, well known for bringing the highest caliber and most re-known international artists to Latin America.
His career spans over 30 years including the establishment of his headquarters office, DG Medios, in Santiago, Chile in 1991. Geniso’s artist roster reads like a who’s who of the international live concert entertainment industry. (The complete artist roster is available on the DG Medios website www.dgmedios.com)
A native of Argentina, Geniso resides permanently in Santiago, Chile although he promotes throughout Latin America, Mexico and Spain. In addition to the high profile artists he now promotes, including U2, Roger Waters, Paul McCartney, and the Rolling Stones, Geniso has worked in the iconic Electric Lady Recording Studios formed by Jimi Hendrix, and Record Plant studios where the Stones, Guns N’ Roses, Led Zepellin and Stevie Wonder have left their mark in addition to producing Charly Garcia’s first album recorded in the United States.
A concert production pioneer in Chile, Geniso has been instrumental in establishing the highly successful concert production industryin Santiago while expanding his influence to Brazil, Argentina, Peru, Colombia, Costa Rica, Uruguay, Mexico, Spain, and Portugal.
Over the years he has established a network of alliances with other major promoters including Water Brothers/EventPro, Rock & Pop International and PopArtin Argentina, OCESA in Mexico , OLP Productions USA and Mexico, and Soldout in Spain in addition to working in association with other major international promoters.
Due to his broad industry experience and wide base of contacts, Geniso has facilitated the establishment of a network of commercial sponsors who support his concert endeavors.Geniso brought both Ticketmaster and Punto Ticket box offices corporations to Chile in addition to creating a market for the development of the local concert production industry in Chile.
Geniso’s understanding of the entertainment industry has been invaluable in Latin America. His early experiences in the United States give him a unique industry perspective. Beginning in the mid-‘80s in New York, he moved toward international shows early with the radio and television transmission of the Anniversary of Atlantic Records in Madison Square Garden in 1987. The opportunity to buy the rights to Radiovision enabled him to broadcast this concert all over Latin America. It was a spectacular show that had for the first time on the same stage artists like Led Zepellin, Genesis, Yes, Emerson, Lake and Palmer and the Bee Gees.
Following the successful transmission of the Atlantic Anniversary show, Geniso repeated his success with the memorable concert for Nelson Mandela in 1988 at Wembley Stadium, that included Eric Clapton, Dire Straits, George Michael, Whitney Houston, Richard Green, Status Quo, among others.
The live shows became a focus in his career with the promotion of Mercedes Sosa in the USA, who thanks to his efforts, performed at Carnegie Hall (NY), Wiltern Theater (LA) and the Boston Symphony Hall. He would then work with David Byrne from the Talking Heads and his tour “King Momo”, which had Celia Cruz as a special guest in Florida and Puerto Rico. Their tour expanded to Mexico, Brazil, Argentina and Chile. At this point, Geniso returned to Latin America permanently with the concert of INXS in Mexico who performed before 42,000 spectators in Mexico City, followed by Bob Dylan, Los Lobos, Sting performing for 80,000 people and Iron Maiden with 40,000.
Blues musicians their music have always been at the heart of Geniso’s music interests. The creator of the first Blues Festival in Latin America in Mexico City, “City Jazz and Blue Festival”, Geniso was the driving force behind this first ever Latin America Blues Festival. He designed, produced and directed the Festival which featured some of the world’s all time greatest blues musicians. Al Jarreau, George Benson, Stanley Clarke, Al Di Meola, Bradford Marsalis, Ray Charles, Chuck Berry, Albert King, Buddy Guy, Robben Ford, Robert Cray, Chick Corea, Wayne Shorter, Ron Carter, Tony Williams, Herbie Hancock, Wallace Roney, and GatoBarbieri all played his Festival and BB King has become Geniso’slife long friend.
The music continues with Carlos Geniso nowwell known for bringing the best in live entertainment with Roger Water’s The Wall Stadium Tour starting his stadium tour in Santiago this year, Paul McCartney’s return to Chile after almost 20 years and appearing for the first time in Peru, Justin Beiber’s sold out concert in Santiago, and Miley Cyrus’ Latin America tour and Michael Buble’s promise to return following two sold out concerts.
Throughout all of the 2013 with the most successful artists touring around and the highest selling tickets like The Cure, Bruce Springsteen… Iron Maiden, Justin Bieber´s comeback, Cat Stevens and, of course, the grand closing of the year with Stevie Wonder.